Ｐａｇｅ 87793 ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ 通常モードに戻る ┃ ＩＮＤＥＸ ┃ ≪前へ │ 次へ≫ ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ ▼Strategies for a Ho TaulaanoleLaG 12/8/6(月) 11:46 ─────────────────────────────────────── ■題名 ： Strategies for a Ho ■名前 ： TaulaanoleLaG <o.f.fi.f.ici.aler.a.msg@gmail.com> ■日付 ： 12/8/6(月) 11:46 ■Ｗｅｂ ： http://www.officielairmaxfr.com -------------------------------------------------------------------------
| Earning the right to Sell with Stats 10 Actions to Greatness We could find out a point or two from pro sports. Baseball players use stats to tell the story of their season and their profession. Scorekeepers preserve track of every at bat, every single hit, each strike out, every run scored and each and every base stolen. Those stats are cited by commentators through the game, sports reporters after the game and they may be featured on the backs of baseball cards to they inform the story of the player's career. Those of us in organization could understand a factor or two from baseball players about making use of stats to size-up our careers and encounter. Give your prospects a purpose to listen to what you will need to say. I was attending a conference last month and the subject of utilizing business stats to "earn the right" among prospects was brought up. "Earning the right" was explained as giving your audience a cause to listen to what you will need to say. Before you'll be able to sell anything you must establish credibility. Ahead of you can sell anybody something, you must 1st convince them you or your item or service are worthy. And one particular way to do that is with stats. At the conference, we had been tasked with compiling a list of our personal stats (what we've achieved in our company or profession, or what qualifies us to become performing what we're carrying out) and I was amazed at how couple of of my personal I could recall on a moment's notice. Are you able to easily list all of your "stats" I couldn't! It was easy to come up with the apparent - I've been assisting consumers effectively industry for 20 years. And I could also recall two recent advertising and marketing successes: gaining free exposure for my company to 100,000+ of my perfect clients and tripling my website visitors in a three-month period. But beyond that I was stumped. My 20 years of marketing and advertising experience and seven years of entrepreneurial encounter were boiled down to three stats Air Max that didn't do an extremely excellent job of representing my career or my experience. I came home from the conference determined to compile my list of stats and to start making use of them. And, to inspire you, my readers and clients, to accomplish exactly the same. Use my 10 queries to make your personal list of "stats" To make it straightforward, I've compiled a list of ten questions you'll be able to ask your self to come up with your personal list of stats. This list is just a jumping off point. Really feel free to brainstorm further to come up with your own list of compelling stats that you simply think will help you "earn the right" to be noticed as an expert in your field by your prospects. I call this list your "10 Actions to Greatness" Why? Simply because whenever you are in a position to list stats in 10 distinct places, you are going to be able to convince your prospects you are excellent at what you do AND that your product or service can help them. I've included my personal stats as examples, NOT to brag about them, but for several factors: Initial, to show you I DID come property from that conference and compile my own stats; Second, to offer you examples to comply with; and Third, to inspire you (if I can do it, you are able to, as well!). Not all of my stats are earth-shattering. But by having a full list to select from, you'll be able to be sure you have a handful of compelling stats offered at any time. ten Steps to Greatness (1) How many years have you been in your existing line of company (or a associated field)? For example, I've been in the advertising and marketing field for over 20 years. (2) How many clients or students or buyers have your served (inside your present business or your total years in this market)? For instance, I've taught over 600 modest enterprise owners the way to create and implement their very own marketing and advertising plans using the 10stepmarketing Technique. (3) What benefits have you generated along with your company, merchandise or solutions? By way of example, I increased my subscriber base by 590% in four months and I tripled my website traffic in 3 months. (4) What results have your Nike Air Max customers or buyers gotten with the assist of one's merchandise or services? For example, when I worked together with the American Council on Exercise, I helped them create more than 340.8 million media impressions in three years, by means of public relations and public service ads. I've also secured practically $1 million in free of charge media exposure for my clients. (5) How several awards or recognitions have you or your business, products or services received? As an example, I've earned three national and two neighborhood advertising awards, plus a tiny enterprise top achievement award. (6) Have you spoken, taught or done presentations? As an example, I've spoken on marketing at conferences across the United states and in Canada, and I've taught hundreds of small enterprise owners through teleseminar. (7) Have your articles been published or have you been quoted or interviewed or written up inside the media? As an example, my advertising suggestions is featured in Entrepreneur Magazine's Start-Up Series publication "How To begin A Private Instruction Organization." In addition I am an Professional Author on EzineArticles.com and my marketing how-to articles are featured on quite a few web web sites. (8) How can you quantify your business (e.g. how numerous company bargains or transactions have you made, or how numerous articles have you written)? For example, I've written and published 40 articles previously six months. (9) How many items have you sold? For example, I produced 20 sales my first two weeks in business. (10) What experts in your market have you studied or learned from? By way of example, I have taken courses from such marketing and advertising and enterprise authorities as T. Harv Eker, Jay Abraham, Brian Tracy, Robert Allen and Mark Victor Hansen. I challenge you to devote some time this week, compiling your own personal list of stats. Commence with these ten concerns and see what you are able to come up with. Draw on your individual or specialist knowledge. What makes you fantastic at what you do? What knowledge and information to you will need to offer you? What are you currently passionate about and how are you able to translate that passion into credibility? Why really should others spend consideration if you speak? Be creative. Brainstorm. Then select several with the strongest, most compelling stats and begin using them inside your marketing. Bear in mind, you're not making use of these stats to brag about your accomplishments. You are employing them to get your prospects to spend interest to you and to establish credibility. (C) Copyright 2005 Debbie LaChusa |