Ｐａｇｅ 88864 ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ 通常モードに戻る ┃ ＩＮＤＥＸ ┃ ≪前へ │ 次へ≫ ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ ▼Wrap Your Gardening Mushicaissuck 12/8/7(火) 14:11 ─────────────────────────────────────── ■題名 ： Wrap Your Gardening ■名前 ： Mushicaissuck <off.ifici.a.l.erams.g@gmail.com> ■日付 ： 12/8/7(火) 14:11 ■Ｗｅｂ ： http://www.officielairmaxfr.com -------------------------------------------------------------------------
| 12 Sales-Boosting Techniques The competitors is fierce and ad budgets are tighter than ever. If you're planning to enhance earnings and gain market share, you will find some issues you'll be able to do to obtain a larger piece with the pie. Give your product a distinct personality. OfficeMax's Rubber-Band Guy is an instantly identifiable, very memorable character which has boosted sales and brand recognition. It personifies the brand while selling the message that whatever buyers want they can get at OfficeMax. Give them an exciting background lesson. Some of the most typical merchandise we use these days possess the most exciting development histories. Hippocrates, the father of modern medicine, left historical records of a powder created from the bark and leaves from the willow tree to help heal headaches, pains and fevers. By 1829, scientists found that the salicin in willow plants was the key ingredient in aspirin, which was later repackaged and marketed by Bayer. Sing your product's praises. Develop a memorable catchy song, poem or jingle that that hooks in people's minds. Gillette sold millions of razor blades making use of The Very best a Man Can Get, which continues to stick in consumers heads, leaving a constructive impression regarding the product's unbeatable performance. Re-package your product for the customer. Develop new comfort packaging that tends to make your item easier to buy, use or refill. Motor oil utilised to become sold in cans that needed a punch-in can opener or separate punch-through spout. These had been messy and troublesome to work with. Now oil is sold in twist-open, easy-pour plastic bottles. Let consumables take the lead. Drop the value of the product, then promote and sell its consumables. Laptop or computer printers can be purchased for as tiny as $20, but the ink cartridges sell for $29 apiece. So dont worry about generating a big profit on devices, let your consumables take the Nike Air Max lead. Use viral advertising and marketing. Viral advertising and marketing is any word-of-mouth or tell a friend mechanism that induces users to re-convey a marketing message to other internet sites or users. Leveraged by the energy from the web and email, viral tactics can produce exponential development in your product's visibility. Customize your product. Try and give customers precisely what they want by making apparently customized versions of the item. Consider the achievement of Cycle 1, 2, 3, 4 Pet Foods, or Burger King's Have it Your Way. Go high tech. Exploit the latest technological advancements in media to underscore your message. As an example, discover the use of audio chips in magazines, brochures or mailers. The novelty of these devices gets individuals talking, and there's that V word once again (viral advertising). Promote product sharing. This may be completed by showing how your Air Max product brings family and friends together. An emotional appeal like this can be quite memorable. An excellent example is Almond Joy's, you can share half and still have a entire. An additional will be the ubiquitous Friends-and-Family discount, which abounds in every thing from cell phones to holiday packages. Show your item being utilised by experts. If achievable, establish your item as the a single utilized by recognized specialists in the field. A case in point is Canon's use of photojournalists to endorse its 35mm cameras. Make your item sui generis. Establish the fact that your product is generically in a class by itself. Take into account Porsche's use in the line there is no substitute. Or products which have turn into household words: blow your nose using a Kleenex, or make me a Xerox copy. Think outdoors the demographic box. Attract a new category of buyers by thinking outside the box. Take into account gaining younger or older buyers by expanding the utility and style of your item, e.g., cell phones for tweens, or wellness bars for seniors. Alex Kecskes supplies a total selection of copywriting services. Check out www.akcreativeworks.com for more data and samples. |