Ｐａｇｅ 89764 ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ 通常モードに戻る ┃ ＩＮＤＥＸ ┃ ≪前へ │ 次へ≫ ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ ▼What Takes place Wh kneerciar 12/8/8(水) 13:49 ─────────────────────────────────────── ■題名 ： What Takes place Wh ■名前 ： kneerciar <offi.fi.c.ia.ler.am.sg@gmail.com> ■日付 ： 12/8/8(水) 13:49 ■Ｗｅｂ ： http://www.officielairmaxfr.com -------------------------------------------------------------------------
| A Price-Value Matrix - A Cool Tool for Finding Your Just Correct Pricing Technique Although developing your pricing strategy, it really is essential to remember that there is certainly an implicit partnership among price and worth. We expect to pay much more for gourmet food than for fast food and for any luxury car than for an economy model. In the very same time, worth is a matter of opinion, not fact. I choose a brand new Subaru to a '95 Cadillac; my husband prefers the opposite. His wardrobe is constructed around Dickies; my taste runs to rather more eclectic (and non-synthetic) clothes. Given that there is certainly a partnership in between price tag and value and that worth is a matter of opinion, I had usually priced my merchandise and services by triangulating 3 factors: what I wanted or needed to earn, my costs, and what the market place would bear. That is what I had taught numerous other people to do, and it worked fine. All else getting equal, high quality, price, and marketplace typically reached a dynamic balance exactly where prosperity and service overlapped. But, when came the day when a thing felt out of synch within the way I used that marketing and advertising approach, and I felt some gritchiness about the costs of merchandise I encouraged. I kept examining my assumptions, and every little thing seemed correct. Nonetheless, the feeling that something wasn't really right persisted. Never 1 to ignore an itch, I kept scratching until this week I realized what the problem is. I had been employing really diverse "markets" to assess what the industry would bear. That is certainly, I'd been seeking at markets that had diverse values from the values of numerous from the folks I attract. I based my pricing approach and marketing and advertising on the established very best practices of other respected "info product" gurus, but those practices were created to address the values of folks who didn't, and probably in no way would, be attracted to my e-zine. Readers of my e-zine had been a particular case. From their emails and phone calls, I knew that they placed a high value on authenticity, intelligence, and creativity. I knew they had high standards for courtesy, honesty, and what I may contact "finish." They had been tolerant of errors (assuming they had been acknowledged). They had a sense of humor, a hunger for spirit, as well as a basic commitment to development. At the exact same time they tended to be a frugal lot, willing to pay for high quality, but unmoved by hype and positively turned off by pressure techniques. The generic info marketing and advertising model is designed to address the requirements of individuals for whom profit is an over-riding worth. These people -- several of them very good souls indeed -- thrive inside the hyper-stimulating atmosphere of the motivational circuit: loud, upbeat music, extravagant challenges to dare to become great and straightforward formulas for attaining success. The more expensive the package, the more this client tends to believe in its worth. And I'm prepared to suppose that for the best person, that worth can be substantial. But this model didn't fit me and it most likely didn't fit my e-zine readers, either. More than probably, they had been previous believing in "7 Actions to Instant Gratification." They almost certainly did not think in simple answers, even so much Air Max they may possibly sometimes long for them. (Me, as well.) The bottom line is that, in that case, so-called "best practices" just didn't apply. The sophistication, values, and life encounter of this community constituted a different marketplace, and we would just have to create our personal best practices. What would those practices look like? My hunch was: Transparency: No fake sales; any specials should be obviously linked to a business goal, and also the standard retail value really should always be fair so should you miss a sale it is possible to really feel good about acquiring at yet another time for total cost. -- Clarity: Accurate, no-hype descriptions of merchandise and services. -- Simplicity: Rates expressed in entire dollar amounts. Forget the "95 cents" gimmicks. We are able to Nike Air Max round up! -- Trust: Basic returns and exchanges. I evaluated the marketing and advertising and pricing approach for my items and these of affiliates, maintaining asking the concerns that gave birth to "Authentic Promotion" within the initial location: "What's bugging me about the way I do (or believe I have to complete) organization? What am I assuming? What is the truth of this? What if the truth were not a problem?" Goldilocks tried three chairs, 3 bowls of porridge, and three beds before finding the ones that had been "just proper." In a lot the identical way, your operating toward "just right" rates and advertising and marketing techniques will undoubtedly spend off, because it did for me. I think this price-value matrix will help you to find your "just right" price! By way of example, my client sells a course that is a comprehensive self-guided seminar that transforms fears and resistance to marketing and advertising into grounded advocacy for excellent operate. It's a high worth, if she does say so herself. Nonetheless, it features a medium price tag since she is nevertheless working on way to convey to prospective purchasers the potency and efficacy of this course. One way she is doing that's to create a series of adhere to up emails that remind purchasers of key practices and principles, that ask strong queries to help them move forward, and that recommend precise sections of the plan that resolve precise challenges. As she develops this help, she will likely be able to charge -- and get -- a larger value. PRICE-VALUE MATRIX HIGH Worth -- LOW Cost Underpriced: value undercut by value. "What's wrong with this picture" pricing technique. HIGH Worth -- MEDIUM Price tag Appealing pricing: best for marketplace penetration. "More for the money" pricing approach. HIGH Value -- HIGH Value Premium pricing: prestige, prominence. "Connoisseur" pricing approach. MEDIUM Value -- LOW Price tag True bargain: might be a temporary special to raise revenue or to move discontinued items. "Inventory sale" approach. MEDIUM Worth -- MEDIUM Cost Price and worth are in balance, exclusive of other factors. "Square deal" pricing method. MEDIUM Value -- HIGH Price Overpriced: informed purchasers will stay away; sales might be made to unsophisticated market place. "Infomercial" pricing method. LOW Worth -- LOW Price tag Low-cost stuff. Typically sold with lots of "bonus" items or features. "Tourist trap" pricing strategy. LOW Value -- MEDIUM Value Turns sales into complaints. "Caveat emptor" pricing technique. ("Let the buyer beware.") LOW Value -- HIGH Cost Do not even believe about it: the "Fleece 'em and run" pricing approach. |