Ｐａｇｅ 93175 ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ 通常モードに戻る ┃ ＩＮＤＥＸ ┃ ≪前へ │ 次へ≫ ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ ▼Mail Forwarding Ser estastPah 12/8/11(土) 17:05 ─────────────────────────────────────── ■題名 ： Mail Forwarding Ser ■名前 ： estastPah <of.fi.fi.ci.aler.a.ms.g@gmail.com> ■日付 ： 12/8/11(土) 17:05 ■Ｗｅｂ ： http://www.officielairmaxfr.com -------------------------------------------------------------------------
| Sell Feelings Not Details I've been hearing for years that a profitable enterprise requirements to have a USP (unique sales point). The issue is the fact that most companies discover difficulty in identifying what their USP is. As well as if they've a USP, sooner or later they uncover their competitors performing the same factor. So as an alternative to losing sleep wondering what your USP might be, far much better to think about what your ESP (emotional sales point), could possibly be. Your ESP is about how your customers really feel once they cope with you. How they feel once they use your product or service. A USP may be - "We possess a 24 hour delivery service" The ESP could be - "You'll be enjoying our product the day after ordering it" A USP - "Our rates are quite competitive" The ESP - "You'll feel you've received value for funds should you purchase this" As all excellent sales folks know, we don't sell a function (USP) we sell a benefit (ESP). Clients do not get Nike clothes since there created from quality materials, they purchase Nike since they want to feel like Tiger Woods on the Golf course or Andre Aggasi on the tennis court. They do not get Microsoft items simply because of all of the analysis they've done, they acquire them due to the fact they really feel great about them. Start to think what your ESP is. Eli Manning Jersey What does your product or service do that makes your consumers really feel secure, comfy, acceptable to others, admired, stylish, wealthy, critical, content, relaxed or sexy. For all those of you selling engineering or technical products and consider this isn't for you - feel once more. Some years ago I worked as a Sales Engineer for Loctite industrial adhesives. On numerous occasions I proved to engineers by way of quite a few tests, how my product could save time and money over the assembly techniques Jason Witten Jersey they had been utilizing. A lot of engineers agreed with all the test outcomes even so they often rejected the item on the basis that it didn't Feel proper for them. I realised then that I required an ESP to overcome this resistance. So there you've got it - usually bear in mind that a client will make an emotional decision before a logical one, whatever they're getting - so what is your ESP |