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| New Xbox 360 Sales Tactic In a statement that shocked gamers and non-gamers alike, Peter Moore of Microsoft Xbox, endorsed Nintendo's new Wii console. Speculations circulated whether this statement by Moore was a genuine praise or even a calculated move developed to offset the launch of Sony PlayStation 3. Moore even referred to himself as a big fan with the Nintendo console. He suggested that for the cost of a PS3, gamers could be in a position to have a brand new Xbox 360 plus a Nintendo Wii, with some leftover for any few games. It might be recalled that Sony pegged the price tag of their new PlayStation at $499-$599, a price the company claimed to be fit for a Blu-ray console. This move by Microsoft seemed to become an additional tactic to push the Xbox 360 sales larger with the imminent release with the PS3 at its heels. Peter Moore was downplaying the viability with the PS3 by pointing out the only disadvantage of the new Sony console: its value. But Moore's purpose was not merely customer concern. Moore's statement also implied that Microsoft usually do not see Nintendo as direct threat and competitor. Probably he believed that possessing Nintendo's help would clearly buoy Microsoft's sales. Moore was proper to do so within this case, considering that ugly numbers were cropping up in sales reviews in the Microsoft consoles. The advertising and marketing and research firm, NPD Group supplied numbers and reports that indicated that the prized console of Microsoft lagged behind Dez Bryant Jersey the PS2 when it comes to hardware sales. Launched half a decade ago, Sony's PlayStation 2 nonetheless lets its presence be felt in the game console marketplace. The five-year old Sony console even managed to exceed the sales from the then-brand new Xbox 360 especially inside the month of Might. The next-gen console sold only 221,000 units; 11,000 units much less than the PS2 sales. Although Microsoft retaliated quickly by revamping shipment processes and adding a third producer for its console, it wasn't sufficient to draw considerable margin between their sales and that of PS2. But even if the move did not suffice, it somewhat enhanced Xbox 360 console sales. Succeeding sales reviews showed that the sales in the console picked up; the influx of consoles making certain amply provide and brisk sales. But the PS3 was touted to become a larger threat. It did not aid either that Sony's processing systems have enhanced given that the release in the PS2. Clearly, it became imperative for Microsoft to beef up its advertising and marketing operation to ensure their new console's top position inside the next-gen hierarchy. In conclusion, Microsoft's marketing and advertising program integrated Peter Moore banking on Sony's overly-inflated ego that expected gaming fans to shell out huge bucks for the PS3. Moore targeted the rival Eli Manning Jersey console's price when he created that statement about Xbox 360 as well as the Wii console. He also hoped to draw in Nintendo fans more than towards the Microsoft side by actively endorsing the Wii. If Nintendo approves Moore's tactic, the next-gen console battle will likely be a two versus one fight. An additional tell-tale sign of Microsoft and Moore's pricing attack at Sony's new console was the reported price tag slash for Xbox 360 consoles throughout the holidays. The value slash was obviously planned to coincide with Sony's PS3 launch. Nonetheless, the affirmation if Peter Moore's tactic worked nevertheless rests on gamers' shoulders. |